PROMOTION CASE STUDY….

Minyard’s combines scratch-off tickets with the internet to achieve

an exciting and fun event to drive traffic and increase sales.

· For a period of 5 weeks, Minyard, Carnival and Sack ’n Save Food Stores offered their customers the “$100,000 Scratch, Match and Win Game!”

· Customers could win instant vendor products, coupons or cash – up to $25,000 – instantly on one game card!

· Customers could also win by going to www.minyards.com to enter in the weekly sweepstakes. Five $500 FREE Grocery Winners were awarded each week.

· Lots of vendor involvement and incremental sales opportunities.

· Each week the winner’s names were posted on the web site – which reinforced the excitement for the promotion – real winners, real people!

· Our role: Developed the promotion, created and managed the web page relating to the promotion. Managed all aspects of the promotion including: security print production of game cards, prize structure planning and administration, distribution of promotional materials, daily reporting to the client, all game administration services.

www.pulsepointpromotions.com

Atlanta 770-455-3569