PROMOTION CASE STUDY….

Monaco Coach Corporation

rewards loyal customers with a 50^th Anniversary Game Card…

…and every ticket is a winner!

· Monaco mailed packets to all their previous and current RV customers. Each packet contained a letter thanking them for their business and a scratch-off promotional game card.

· Customers took the game card to their nearest Monaco dealer to compare the code under the scratch-off area to the dealer’s poster of winning codes. Every ticket was a winner. Prizes included: a commemorative key chain, mug, cooler, His/Her Anniversary watches, a 2-Night stay at an Outdoor Resort, a $10,000 gift certificate toward the purchase of Monaco’s new Holiday Rambler RV and a Grand Prize of 100 Free Nights at an Outdoor Resort.

· Monaco achieved their objective – to promote awareness and visibility for the Holiday Rambler line within a highly targeted audience of current or potential RV owners. In addition, the promotion helped drive traffic to 200+ Monaco dealers.

· Our role: Promotion development and game administration services, including filing State Registrations and creating the game rules and regulations. PulsePoint oversaw the high-security printing of the game card, as well as the printing and distribution of all the promotional collateral.

www.pulsepointpromotions.com

Atlanta 770-455-3569